The Client
The Lenco brand has a huge amount of heritage in the HiFi space, the brand originated in Switzerland where it was synonymous with quality. The L-85 is one of Lenco’s most iconic and popular turntables being produced today.
The Brief
In celebration of the 70th anniversary of the brand, design a special edition packaging for display in HMV stores across the country.
The Outcome
The packaging was positioned to stay true to the swiss roots of the brand whilst also portraying Lenco as the modern, forward thinking brand that it is, celebrating the bold colour options of the L-85.